A promotional video for Roseli

February 01, 2013  •  Leave a Comment

 

Roseli-1

 

I recently shot and edited a promotional video for my friend Roseli. The video I did for her is part of her entry for a contest for entrepreneurs hosted by Scion. The video was pretty simple to produce. I went to her home and filmed her in her home office. Luckily there was a window close by and I the colors of the walls and desk were warm and fit in well with what she was saying. All I had to do was supplement the natural light with a small fill light to fill in the shadows of her left side. I utilized an LED light which had a built-in dimmer switch as well as the ability to change the color temperature from daylight to tungsten. I dialed in the color to match that of the walls in her office.

 

Roseli-3

 

Roseli did a great job with her script. She sounded very natural and hardly made mistakes. I had her two a few takes, and decided to reframe the camera towards the end to focus more on her and a less on the background. After completing the filming of her. We then did an over the shoulder shot of her sketching down some of her ideas.

 

Roseli-2

 

When editing the video, the biggest challenge was making everything fit within 60 seconds. After laying down everything the total run time came to about 1 minute and 10 seconds. In order to fit the required time, I had to speed up everything to about 120% of the actual speed. This took me a bit of time. I added a vignette to some of the clips softening the edges and putting the focus more on Roseli. Lastly, after receiving the photos of her two mentors, I did a bit of motion graphics adding some movement to the images and quotes, as well as putting in an animated background.

 

Here is the video. I've embedded the version that has not been sped up.

 

Roseli-Scion60Sec-JB

 


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